Do you know that the number one reason why businesses fail is because of the absence of good marketing strategy? Part of a good marketing strategy should developing great content. As they say, content is king. If you want to build a sustainable brand reputation, you definitely need to put a lot of effort to come up with strategic content. Or better yet use these 10 savvy types of content marketing that can help you grow your business.
Effectively, when you are writing your blogs, try to make sure that you are writing about what the audience wants to read and learn about. Bare in mind, your audience would usually read to look for solutions, seek new information or just for the heck of reading something. Hence, it’s important to make the content as informative as you can and as specific as possible.
Apple and Spotify are two of the most popular podcast sources. They are a great and dependable medium to take your podcast anywhere around the globe. Here are some interesting stats that you should know about podcasts:
Once a podcast is done, passing around its recorded version wouldn’t be that hard. You can even showcase it in your articles and video logs. That’s a sure hit to integrate your podcast marketing!
Particularly, the Millennial audience are quite fascinated over product reviews, travel vlogs, unboxing and tutorials. Short and thought provoking video content increases brand awareness. On the other hand, tutorial videos or product demos greatly influence the audience's purchasing decisions.
The science behind the catchy effect of infographics relies on how human brains function. We are visual creatures. Needless to say, we easily understand a certain subject by seeing the actual physical elements. That’s where infographics comes in.
Therefore, leveraging graphics to your content marketing strategy is a must! Do it creatively. Here’s a pro tip: you must pair them up with a well-written text. Now this is what we call a powerful duo. If both used correctly, you create a compelling tool to help you get out from the information wilderness and into your targeted audience’s brains.
What streaming video does best is letting your brand display transparency. It has more of a human-to-human connection. It features live commenting capabilities, which allows users to participate directly to the stream.
But before going live, you have to figure out who you are trying to connect with first and ask yourself whether you are equipped enough to satisfy your audience. If not, you can invite someone else to join in. Most importantly, just be yourself. Bring out your funny or weird side to keep your audience hooked. Lastly, promote it. Tell your audience to share your recorded livestream video to their social media profiles in order to reach more viewers.
Case studies are basically online marketing campaigns fueled by your customer’s stories. What is more, they help leads to better understand how your brand can add value to their lives or businesses. Real-life examples are legit. Also, finding out some stories of success would help you build the trust that you need from your audience. Usually, people today appreciate more authentic stories.
You can launch your case studies on your company website, or your social sites. Don’t fret, case studies are inexpensive compared to explainer videos. Just make sure you work with customers or clients who are willing to provide not only their permission to be used as the subject of the case study but also some quotes and statistics that show how your business has helped them flourish.
However, it’s crucial to know that when you try eBooks for your content marketing, it does require a bit more of an investment. They take time to complete and a whole team of experts to arrange the ideas accurately. However, don’t let this frighten you off from making effective eBook content. The leads that you will produce through this locked up content will give you an edge. It is going to be worthwhile in the end.
Essentially, social media content does not only influence the purchasing decision of customers, but it is also the key to lead nurturing. You can basically start conversations in your social media posts easily (e.g. commenting, tagging, direct messaging). Actually, engaging them right on the spot will make them feel valuable. In another case, tagging their names and saying thank you's goes a long way.
Generally, whitepapers are promoted through your landing page. If you want to know more about how to design a landing page that easily converts, check out our previous blog How to Build a Landing Page that Converts.
Moreover, you can integrate GIFs and Memes into your Social Media Posts, Blog Content or Email Invites. Besides, they are a playful way to communicate and resonate with the general public. Particularly, they bring that extra kind of excitement and attention that you never attain from person-to-person contact.
Which one of these content marketing types caught your interest? Fortunately, here at Highmark Agency, we've got you covered. If you have no idea how to start tweaking your marketing strategies, we’d like to help you out.