JM Tax Advocates provides property tax review and reduction services, property tax compliance, and economic incentive procurement for manufacturers, senior care operators, hotels, and others. They have saved customers millions of dollars on a national scope and they represent businesses from mid-cap to Fortune 100 businesses.
After over a decade in business, JM Tax Advocates had not achieved an online presence in search results. They were relying on email marketing, word of mouth, and industry conferences/associations for their marketing. They reached out to HighMark Agency for help with expanding their online reach and attracting new leads.
The major challenge was to achieve top of page rankings for several critical search keywords that would bring awareness to their company and more inbound leads. JM Tax also wanted to also begin ranking for a number of COVID related keywords when the COVID pandemic began.
When JM Tax Advocates initially engaged with HighMark Agency, they did not rank on page one of search results for a single keyword, with the exception of their exact match company name.
After discussing JM Tax Advocates’ goals and priorities, HighMark Agency began by completing an SEO audit, keyword research, and website content gap analysis. Additionally, we looked at what other companies in their space were doing successfully and then re-imagined how we could take advantage of that information.
HighMark Agency completed the following items:
JM Tax Advocates was able to increase their annual revenue 73% in the first 12 months of working with HighMark Agency.
Within 9 months of partnering with HighMark, JM Tax Advocates was enjoying:
➢ 11 Number One Rankings
➢ 14 Top Three Rankings
➢ 21 Page One Rankings
➢ 9 Videos Rankings in the Top Three Results
➢ JM Tax Advocates has obtained several new clients that they attribute to the SEO campaign, which has resulted in the significant revenue increase that they have experienced.
The following graphic provides a snapshot of the rankings achieved.
The SEO campaign has resulted in massive improvements in site traffic. Monthly impressions increased 2,780% within 9 months. Monthly website hits improved 579% and monthly website sessions has improved 630%.
The first screenshot below shows website analytics during the first month of our campaign.
The following screenshot shows the analytics data at the nine-month mark.
JM Tax Advocates’ partnership with HighMark Agency has continued into August of 2022 with new goals and milestones being reached along the way. We continually evaluate our strategy and work towards new goals.