{"id":247,"date":"2022-09-24T19:09:45","date_gmt":"2022-09-24T19:09:45","guid":{"rendered":"https:\/\/highmarkagency.com\/?p=247"},"modified":"2023-01-18T20:34:30","modified_gmt":"2023-01-18T20:34:30","slug":"google-analytics","status":"publish","type":"post","link":"https:\/\/highmarkagency.com\/google-analytics\/","title":{"rendered":"Beginner's Guide to Getting Started With Google Analytics"},"content":{"rendered":"

For assistance with Google Analytics or any other SEO related issues, please contact our SEO agency<\/a>.<\/p>\n

Leading your business to success requires you to take thousands of smaller steps \u2014 without error or delay. But that\u2019s an impossible goal to set without any analytics or insights.<\/p>\n

In today\u2019s world, data optimization drives every business decision for big companies.<\/p>\n

That\u2019s why you need Google Analytics to improve your products and services.<\/p>\n

In this post, you\u2019ll learn everything beginners should know about Google Analytics. You\u2019ll understand the importance of the tool, how it can help your business, and how to use it to grow your company.<\/p>\n

Ready?<\/p>\n

Let\u2019s get to it.<\/p>\n

What is Google Analytics?
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Google Analytics (GA) is a free analytics tool developed by Google. It\u2019s the most popular web analytics tool and one of the essential tools every business should use to build its online presence.<\/p>\n

As a webmaster, GA will give you the option to monitor your traffic and understand your visitors. It will also help you optimize your content and improve it to meet their expectations.<\/p>\n

Do You Need Google Analytics to Grow Your Business?<\/b><\/h2>\n

The short answer is \u2014 absolutely.<\/p>\n

Over 30 million companies are using Google Analytics. And that's not because GA is a bandwagon everyone decided to jump on.<\/p>\n

Google Analytics will bring you proven results.<\/p>\n

Aside from it being free and super easy to use, the tool offers a variety of features that no other online tool can grant you.<\/p>\n

For example, it will collect data from your website then generate detailed reports that you can access through your account.<\/p>\n

That helps you know if your marketing efforts are working and decide on the type of content you should focus on.<\/p>\n

Want to know the best part?<\/p>\n

Unlike dozens of other tools online, the integration process is as easy as pie.<\/p>\n

You can integrate GA to your website with a few clicks. Then, you'll have the option to align it with other tools, such as Google AdWords and Search Console.<\/p>\n

But before you can get access to all these great features, you must first set up an account.<\/p>\n

How to Set up a Google Analytics Account<\/b><\/h2>\n

Go to Google Analytics sign up page<\/a>, then click on \u201cSet up for free\u201d.<\/p>\n

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You must sign in to your Gmail account before you can continue with the registration process. If you don\u2019t already have an account, you can create one in a few minutes.<\/i><\/p>\n

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The first step is to name your account \u2014 which isn\u2019t that important.<\/p>\n

You can enter your name or the name of your business (if you have many websites)<\/i>. But keep in mind that one GA account can have multiple tracking IDs for different websites.<\/p>\n

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Then, click \u201cNext<\/b>\u201d.<\/p>\n

Next, you have to select the property you\u2019re going to measure.<\/p>\n

In our case, it\u2019s a website. Select it, and click \u201cNext<\/b>\u201d.<\/p>\n

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Now, enter your website\u2019s name and URL.<\/p>\n

Be sure to select the right industry for your business. That allows Google to put you in the right category with your competitors. Therefore, it will give you more accurate data for comparison in the future.<\/p>\n

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Once done, click \u201cCreate\u201d.<\/p>\n

A small box will pop up, asking you to read and agree on the terms of service. When you finish, click \u201cI accept<\/b>\u201d.<\/p>\n

You\u2019ve just finished creating your account!<\/p>\n

Next, we\u2019ll link your GA to your website.<\/p>\n

How to Install Google Analytics on Your Website<\/b><\/h2>\n

Now that your account has been created, Google will give you a tracking code for your website.<\/p>\n

In this step, you\u2019ll use that \u201cTracking ID\u201d to verify ownership of your property.
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There are two ways you can verify your property. You can either:<\/p>\n